Maybe the sole surprising element of Heart of Midlothian's victory over the Glasgow giants in the Scottish top flight was the extent to which surprised people seemed when news of the result and its impact for the top of the table circulated. While this 3-1 win at Tynecastle, which leaves the Edinburgh side leading of the table and a significant margin ahead of Celtic, was earth-shattering in scale, nobody who has been following the fortunes of either squad this season will have been in the least astonished by the final score.
For each of the past 40 seasons, the dominance of two Glasgow clubs of Celtic and Rangers have divided the Scottish football between them, turning fitba to almost a punchline in the process. Several matches into the present campaign it has become apparent that Hearts – who count Stephen Hendry, Olympic champion and renowned actor among their famous supporters – could be prepared to strike while the Old Firm iron is at its weakest.
Although a lot of the focus in the Scottish game has been on the absolute bin-fire being endured by the Ibrox club, the full-spectrum nightmare of the circumstances at Ibrox has meant that the title holders' comparatively less severe decay has been able to fester below the radar. The defending title winners have so far dropped 10 points from their opening nine league games this term under their manager. The team's boss has developed the distant look of a individual who constantly consulting his Google calendar to see how many days are left until his deal ends, and woke up this day to learn the number is over two hundred.
"I've never worked harder in all my time at the club," he told the media following the loss, after they had doubted his desire for any kind of a championship battle. "Therefore the drive is there to try and reverse the standards that we're at. Everything is under control, it's still so early."
Considering the dreadful beginning to the campaign being endured by Rangers, Rodgers and his men could normally be anticipated to get away with their own failure to start strongly, but this year an Edinburgh disruptor has joined the fray. In spite of being obliged to function with a budget that isn't so much a tiny fraction of their rivals' as a comparative budgetary baw-hair, Hearts have introduced the money and expertise of a renowned businessman to the Scottish Premiership equation. As well as putting in ten million pounds during the off-season, the Brighton owner has provided the club exclusive use of his top secret analytics-based Jamestown Analytics recruitment tool.
In an Irish defender, Alexandros Kyziridis and Cláudio Braga it has enabled them to discover unpolished gems from an English lower-league side, the Slovak first division and the Norwegian second tier, among other exotic footballing outposts, for the combined cost of a mid-range family saloon. Seen at their home venue on Sunday sporting a Hearts scarf, the famously shrewd sports betting expert could be observed celebrating each goal with the gusto of a man who had almost certainly realized the oddsmakers had massively underestimated his side's chances of defeating the struggling champions, and placed large bets accordingly.
"In my opinion it's a message-sending victory," said the facial-haired Hearts gaffer Derek McInnes after his team's latest success, their eighth win in nine outings. "Perhaps it is for others on the periphery. It might change opinions. It might validate opinions that there's a tightrope. But we must be realistic, we are delighted with what the players have provided us. Technically, we appear in a strong position, and certainly physically we seem in a excellent shape, so we hope it persists. Naturally, it's not a position that this club is used to being in." No, the manager, it isn't. But the glorious, data-driven truth is that for the initial occasion in ages, Scottish football might actually have a championship battle that a team other than the traditional powers can win.
A digital strategist with over a decade of experience in media planning and content marketing, based in London.