Itranspired he was able to withstand a loss to Grimsby. He weathered an important continental showpiece against one of the worst Spurs sides in living memory. He could survive losing at home to West Ham and Wolves, finishing 15th, the tactical inflexibility, laying waste to the team's most promising academy products, the 32% win rate, labeling the squad the poorest in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim would not be allowed to dance. You come at Jason Wilcox, you had better succeed.
Unfortunately, like many a top-flight right-back during Blackburn Rovers' title-winning campaign, Amorim took on Jason Wilcox and appears to have failed. Even the most casual observer can see the paradoxical situation: a manager who frequently berated at his players for losing individual battles crumbling when confronted by the white heat and animal charisma of one of England's top division's most feared football executives.
In truth, this entire painful saga seems to paint Jason Wilcox in a different perspective. Perhaps it might have been tempting, based on his nine months of experience at Southampton, to view Jason Wilcox as little more than a drudge within the club's structure: a man whose appointment was due as much to his friendship with his former boss a fellow executive rather than any demonstrable skill. How mistaken we all were. By masterfully outsmarting the club's celebrated head coach, as he outmanoeuvred the unfortunate a previous executive before him, Jason Wilcox has demonstrated as one of the sport’s strategic masterminds: a tactical intellect that the club's mid-table rivals will now be justifiably concerned.
For example, this was the director , after being involved in the hierarchy that appointed the 3-4-3 fundamentalist Amorim originally, played a key role in attempting to convince him to ditch his beloved 3-4-3. Naturally, these entreaties were resisted. But perhaps these judgements hold greater authority when delivered by a man of a man the impeccable soccer background of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.
Maybe eventually Jason Wilcox might agree to explain his thought processes to the rest of us. Perhaps at some point he might be asked regarding why the coach is walking away with a full payout, with no compensation reduction clause in place. But Jason Wilcox seldom speaks in public, and with very good reason. The real thinkers in football – men like Jason Wilcox – function on a plane beyond our own prosaic understanding. Were he to speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not quite equivalent to being ready to comprehend it.
But of course, in training our focus on Jason Wilcox we overlook the real power behind the modern United throne. The director is, after all, simply carrying out the directives of his superior Sir Jim Ratcliffe, who privately has emphasized his preference for a back four. It is reported, the owner has also proposed deploying the forward as a right wing-back. Ratcliffe is keen for the club to embrace analytics and metrics. Per reports, in an executive meeting soon after his investment, he declared that United’s style to football “shall be decided in this room”.
After all, Ratcliffe is an expert in these intricate footballing stuff, drawing from his previous experience in industry and sailing. Above all he remains immensely wealthy, and as we all know, the rich are superior: more insightful, sagacious, strategically brilliant, fundamentally superior. Who else could one trust to manage an enlightened programme of austerity, the construction of a modern arena that looks similar to someone’s leftover knitting, the signing of a new striker?
This represents a shift that is becoming prevalent in top-tier of the game. For decades, teams mistakenly delegated big footballing decisions to subordinate staff like managers, scouts – even footballers. Maybe previously possible for an up-and-coming, innovative manager with ideas and drive to go into an organization and see their vision through to completion. Yet how many companies have these guys established? What number of large-scale layoffs have they overseen? Far preferable to invest the real power where it belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to decide the tactics by the directors and appoint someone who can tailor their offering to suit. If coaches were once chefs, they are now more akin to Deliveroo drivers: not really creating the product, but still ultimately answerable should it be delivered cold or fails of the box.
Nowadays, their job is increasingly less about defining the vision and more about selling it: the front-facing representative of the operation, the public face of an organisation they have minimal power to influence. A coach at Chelsea leads a team of very young players into Europe and wins domestic cups, and effectively is dismissed for speaking out. Wilfried Nancy finds his reputation ruined whereas those individuals who hired him live to blunder another day.
And perhaps in a small way this represents corporate governance in action: the elevation of a privileged elite who can never be wrong, whose choices remain untouchable, whose mistakes can invariably be sacked away without explanation. Appoint the system coach only to fire them for using excessively that system. Bring in the process guy and then bin him for taking excessive time. And most importantly show gratitude; for your modest increases in ticket costs, for the latest summer signings, for the fact that the adults – regardless of their expertise – remain in control.
A digital strategist with over a decade of experience in media planning and content marketing, based in London.